My dad and his two younger brothers started in the produce business in the 80's. My father, Lou, took great pride in the family business, Manhattan Fruit Exchange, which he helped build as he established wondrous relationships with people from the blossoming Chelsea neighborhood and his great friendship with Mr. Cohen. Irwin once told me, "Manhattan Fruit Exchange was my first tenant. At the time, it was only a wholesaler a few blocks away. I convinced Lou to go into retail. He said he'd never done that. I said, 'Neither did I — let's learn together.'" My dad, his brothers, and several other incredible small business owners from the likes of Amy's Bread, Chelsea Wine Vault, Sarabeth's, The Lobster Place and Irwin all set out to effect change. Irwin's vision was to "make the neighborhood comfortable enough so that an 8-year-old could shop at the market and get home safely." The mission was simple back then: engage the locals and deliver a value-add offering. That was the beginning. Eventually, it became a true family business with many of my siblings and cousins having a role in it.

Fast forward 21 quick years.

In 2017, we were approached by Michael Phillips and Jamestown to move downstairs, which we were glad to do. The hope was to embrace the LOCAL for all their produce and grocery needs and help incubate the newly built downstairs space. I became the owner of the retail store in Chelsea Market and my dad retired, never staying to far from the action. His goals then and my goals now are the same: to serve the local community with passion, virtue and deliver the best value possible to legacy customers and building my own relationships with those I encounter daily. Chelsea is NYC with it’s beautiful diversity of age, race, income or love and respect of personal choice. I am so proud to serve this exquisite, charming and alluring neighborhood.

And so it all restarted with a fruit stand in the newly built “Chelsea Local”.

The pioneering spirit of those before me is what drives my own desire to serve Chelsea; to be a successful small business owner; to be a loving wife, a lucky mother of 3 angels and to be a good friend. The subterranean space, which grants Manhattan Fruit customers direct access to 16th street, is specifically aimed toward LOCALS. This is a direct response to criticism that “the market has been overrun by tourists in recent years and doesn’t live up to the original idea as a place for locals.”

A wide selection of high-quality produce and good prices are the main attractions for any local marketplace. We aim to offer the finest produce, a broad grocery selection, fresh juice and smoothie bar, hot & cold meals on-the-go and awesome daily buffet, cheese, charcuterie, large and small corporate catering and of course wholesale produce. We also try to foster a culture with a commitment to principles that we all deem important like value priced natural and organic foods, fair-trade goods, locally farmed foods, and fair labor practices—and loyalty to our great customers.

The New Yorker wrote an article a few years back where it said, “Produce lovers with a raging case of baby fever should head immediately to Manhattan Fruit Exchange to coo over the bounty of cute and tender fruit and veggies on display: baby artichokes, arugula, beets, bananas, carrots, pineapples and turnips—you get the idea. For those who prefer their produce more mature, the Chelsea Market anchor has plenty of full-size offerings, too. From the seasonal and local (think wild asparagus, ramps and fiddleheads in spring, Red Jacket Orchard apples in the fall) to the far-flung and exotic—like Colombian gooseberries and Australian rambutan fruit—this is where the Green Market meets Dean and Deluca, although the prices cleave to the former. You’ll count ten kinds of squash, a dozen dried and fresh mushrooms (including the beautiful and rare blue foot and king oyster varieties) and enough leafy greens and vivid berries to keep you in antioxidants for years. There’s even an organic corner and a wall of dried fruits and nuts in case the harvest of conventional produce doesn’t suit you.”

I can only hope to come close in the downstairs space to what my dad and his brothers did upstairs.

I know that many local people fondly remember the store upstairs. Those that have gotten to know me know that I try to deliver that same or better level of service and value-add. And I won’t ever stop. The new store and the lower LOCAL is different, but the focus is the same – priority on the customer and delivering best in class service. As part of this goal, we invested in technology capable of offering new services via www.manhattanfruitmarket.com for retail and wholesale. Through it, we offer “click and collect” where customers can buy online and come by the store to pick up their orders “bagged and ready-to-go” at designated times for no fee. We also have straight 1 hour delivery where customers can buy online and choose a delivery slot. Or, customers can come to the store, choose their favorite lemons and melons, and we’ll deliver them.

In closing, we all know that Google is now the proud owner of Chelsea Market. Google’s mission is to organize the world’s information and make it universally accessible and useful. They are going to do the same with their new home in Chelsea, succeeding at fostering an even healthier eco-system for the LOCAL and enriching us all with enhanced offerings. To new beginnings of old, time tested values and services. Welcome back to YOUR LOCAL MARKET.

For my Dad and his brothers it was always about people, for me it still is. Whether it is family or community, Sticking together and supporting one another is still what makes this business special. This community is special and the new Chelsea Local is special! Please come by the store and ask for me if you have any questions or just to say Hi! See you soon.

– Jennifer

  • Size

    ea

    Identifier

    4011

    SKU/UPC

    4011
  • Size

    ea

    Description

    Out of stock today. Available for tomorrow pick-up or delivery

    Identifier

    4225

    SKU/UPC

    4225
  • Size

    ea

    Identifier

    4471

    SKU/UPC

    4471
  • Size

    ea

    Identifier

    4013

    SKU/UPC

    4013
  • Size

    ea

    Identifier

    4048

    SKU/UPC

    4048
  • Identifier

    94011

    SKU/UPC

    94011
  • Size

    ea

    Identifier

    4012

    SKU/UPC

    4012
  • Size

    6 oz

    Description

    Driscoll's® Raspberries. Only the finest berries™. Net Wt 6 oz. Patent pending. Visit: www.driscolls.com.

    Identifier

    715756100019

    SKU/UPC

    71575610001

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    ea

    Identifier

    4068

    SKU/UPC

    4068
  • Size

    bunch

    Identifier

    4901

    SKU/UPC

    4901
  • Size

    lb

    Description

    Perlette Seedless/Thompson Seedless

    Identifier

    z4022

    SKU/UPC

    4022
  • Size

    ea

    Identifier

    4060

    SKU/UPC

    4060
  • Size

    lb

    Identifier

    4080

    SKU/UPC

    4080
  • Size

    lb

    Identifier

    3283

    SKU/UPC

    3283
  • Size

    bunch

    Identifier

    4889

    SKU/UPC

    4889
  • Size

    6 oz

    Description

    Only the finest berries. Scan to join the panel. www.driscolls.com. Product of Mexico.

    Identifier

    715756100200

    SKU/UPC

    71575610020

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    ea

    Identifier

    4030

    SKU/UPC

    4030
  • Size

    lb

    Identifier

    zz4072

    SKU/UPC

    4072
  • Size

    lb

    Identifier

    4023

    SKU/UPC

    4023
  • Size

    ea

    Description

    Hot House/Long Seedless/Telegraph/Continental

    Identifier

    4593

    SKU/UPC

    4593
  • Size

    lb

    Identifier

    4562

    SKU/UPC

    4562
  • Size

    ea

    Identifier

    4078

    SKU/UPC

    4078
  • Size

    16 oz

    Description

    Only the finest berries. Scan to join the panel. www.driscolls.com. Product of USA.

    Identifier

    715756200023

    SKU/UPC

    71575620002

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    lb

    Identifier

    4067

    SKU/UPC

    4067
  • Size

    lb

    Identifier

    4504

    SKU/UPC

    4504
  • Size

    ea

    Identifier

    3338

    SKU/UPC

    3338
  • Size

    ea

    Identifier

    4597

    SKU/UPC

    4597
  • Size

    bunch

    Identifier

    4885

    SKU/UPC

    4885
  • Size

    ea

    Description

    Includes Tommy Atkins, Kent, Palmer Vandyke, Edward and Hayden

    Identifier

    4959

    SKU/UPC

    4959
  • Size

    lb

    Identifier

    4130

    SKU/UPC

    4130
  • Size

    lb

    Identifier

    4082

    SKU/UPC

    4082
  • Size

    lb

    Identifier

    4032

    SKU/UPC

    4032
  • Size

    lb

    Identifier

    3288

    SKU/UPC

    3288
  • Size

    6 oz

    Description

    Driscoll's® Blueberries. Only the finest berries™. Net Wt 6 oz (170 g). Visit: www.driscolls.com.

    Identifier

    715756300020

    SKU/UPC

    71575630002

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    lb

    Identifier

    4665

    SKU/UPC

    4665
  • Size

    lb

    Description

    Capsicums

    Identifier

    4088

    SKU/UPC

    4088
  • Size

    lb

    Description

    Truss

    Identifier

    4664

    SKU/UPC

    4664
  • Size

    bunch

    Identifier

    4896

    SKU/UPC

    4896
  • Size

    lb

    Identifier

    4093

    SKU/UPC

    4093
  • Size

    ea

    Identifier

    895787000103

    SKU/UPC

    89578700010
  • Size

    20 oz

    Description

    0 calories per bottle. Enter code at mycokerewards.com. Caffeine Content: 76 mg/20 fl oz. Consumer information call 1-800-438-2653. www.dietcoke.com. mycokerewards.com. Code under cap. Enter online. Open to legal residents of 50 US (& DC) 13 & older. See rules online. Please recycle. No refill. Low sodium.

    Identifier

    049000000450

    SKU/UPC

    4900000045

    Manufacturer

    Coca Cola

    Brand

    Diet Coke
  • Size

    20 oz

    Description

    240 calories per bottle. Get rewarded at mycokerewards.com. www.coke.com. mycokerewards.com. Code under cap. No refill. SmartLabel. Scan here for more food information. Official fan refreshment of the NCAA. Caffeine Content: 57 mg/20 fl oz. Consumer information call 1-800-438-2653. Please recycle.

    Identifier

    049000000443

    SKU/UPC

    4900000044

    Manufacturer

    Coca Cola

    Brand

    Coca-Cola
  • Size

    ea

    Identifier

    4079

    SKU/UPC

    4079
  • Size

    lb

    Identifier

    4159

    SKU/UPC

    4159
  • Size

    lb

    Identifier

    4017

    SKU/UPC

    4017
  • Size

    1 pt

    Identifier

    882035500393

    SKU/UPC

    88203550039
  • Size

    1 pint

    Description

    Only the finest berries. www.driscolls.com. Product of Canada.

    Identifier

    715756300044

    SKU/UPC

    71575630004

    Manufacturer

    Driscolls

    Brand

    Driscolls
  • Size

    ea

    Identifier

    4089

    SKU/UPC

    4089
  • Size

    lb

    Identifier

    4081

    SKU/UPC

    4081
  • Size

    ea

    Identifier

    3277

    SKU/UPC

    3277
  • Size

    3 lb

    Description

    Ocean Spray. Family farmer owned since 1930. Treated with imazalil and/or thiabendazole. Product of Chile.

    Identifier

    033383146058

    SKU/UPC

    3338314605

    Manufacturer

    Ocean Spray Cranberries, Inc.

    Brand

    Ocean Spray
  • Size

    lb

    Identifier

    4131

    SKU/UPC

    4131
  • Size

    lb

    Identifier

    4728

    SKU/UPC

    4728
  • Size

    lb

    Identifier

    4135

    SKU/UPC

    4135
  • Size

    1 pk

    Description

    The Green Giant® Difference: Packed at our state-of-the art processing facility, using strict quality standards. Industry leading temperature control sanitation systems. Year-round availability. Food safety programs in place. Seed varieties selected for sweetness and flavor. Consumers receive safe and healthy products. Extends shelf-life, reduces shrink. Maintains consumer buying patterns. Establishes buyer and consumer confidence. Great taste builds consumer loyalty. Delicious and Nutritious A Versatile Favorite in Recipes and Lunchboxes Pair with Dip for a Healthy and Convenient Snack Save Kitchen Prep Time

    Identifier

    033383666020

    SKU/UPC

    3338366602

    Manufacturer

    Bolthouse Farms

    Brand

    VM Bolthouse
  • Size

    lb

    Identifier

    4550

    SKU/UPC

    4550
  • Size

    lb

    Identifier

    4513

    SKU/UPC

    4513
  • Size

    lb

    Identifier

    4759

    SKU/UPC

    4759
  • Size

    ea

    Identifier

    4070

    SKU/UPC

    4070
  • Size

    small

    Identifier

    4286

    SKU/UPC

    4286
  • Size

    lb

    Identifier

    4381

    SKU/UPC

    4381
  • Size

    lb

    Identifier

    4087

    SKU/UPC

    4087
  • Size

    16 oz

    Identifier

    100000040008

    SKU/UPC

    10000004000

    Brand

    MFM Juice Joint
  • Size

    large

    Identifier

    4496

    SKU/UPC

    4496
  • Size

    lb

    Identifier

    4505

    SKU/UPC

    4505
  • Size

    lb

    Identifier

    3061

    SKU/UPC

    3061
  • Size

    lb

    Identifier

    4662

    SKU/UPC

    4662
  • Size

    10 oz

    Identifier

    zz899340001552

    SKU/UPC

    89934000155
  • Size

    6 ct

    Description

    The sweet taste of butter lettuce with the crunch of Romaine! Sweet & Crunchy!

    Identifier

    605806000416

    SKU/UPC

    60580600041

    Manufacturer

    Growers Marketing, LLC

    Brand

    Green Giant
  • Size

    bunch

    Identifier

    4094

    SKU/UPC

    4094
  • Size

    lb

    Identifier

    4612

    SKU/UPC

    4612
  • Size

    lb

    Identifier

    4547

    SKU/UPC

    4547
  • Size

    lb

    Description

    Includes Ambra, Black Beaut, Prima Black, Blackamber, Black Torch, Catalina, Challenger, Black Diamond, Friar, Royal Diamond, Black Knight, Freedom, Black Flame, Howard Sun, Angeleno

    Identifier

    4040

    SKU/UPC

    4040
  • Size

    lb

    Identifier

    4409

    SKU/UPC

    4409
  • Size

    lb

    Identifier

    4627

    SKU/UPC

    4627
  • Size

    1 dz

    Identifier

    083940100115

    SKU/UPC

    8394010011

    Brand

    Feather Ridge Farm
  • Size

    8 oz

    Description

    Organic pasture-raised. Ultra pasteurized. We Never Use: GMOs; antibiotics; toxic pesticides; synthetic hormones. USDA organic. Organic is always non GMO. Oregon Tilth certified organic. www.organicvalley.coop. Pasture-Raised with Love: In a way, cows are like kids - the more time outside, the better. Our farmers send their cows out into lush, organic pastures for fresh air, exercise and grazing (weather permitting, of course). Always handled with care. Cows are part of our family and respect for animals is part of how we do business. Our 57 quality checks ensure your cream arrives tasting as fresh as can be. You wouldn't put them on your table, so we never use antibiotics, synthetic hormones, toxic pesticides, or GMOs. From Our Family to Yours: Like you, we care about how food is grown, how it tastes, and how healthy it is for all living things. In your backyards and all across the country, we are your neighbors, a national cooperative of real farmers growing real food the right way. Find an OV farm near you at ov.coop/farmer. Tetra Pak.

    Identifier

    093966000344

    SKU/UPC

    9396600034

    Manufacturer

    Organic Valley

    Brand

    Organic Valley
  • Size

    lb

    Identifier

    4413

    SKU/UPC

    4413
  • Size

    23.7 oz

    Identifier

    866457000426

    SKU/UPC

    86645700042

    Brand

    RX Water
  • Size

    lb

    Identifier

    4535

    SKU/UPC

    4535
  • Size

    lb

    Identifier

    3401

    SKU/UPC

    3401
  • Size

    lb

    Identifier

    52027

    SKU/UPC

    52027

    Brand

    MFM
  • Size

    ea

    Identifier

    4623

    SKU/UPC

    4623
  • Size

    lb

    Identifier

    4069

    SKU/UPC

    4069
  • Size

    1 dz

    Identifier

    817242010595

    SKU/UPC

    81724201059

    Brand

    Amish Country
  • Size

    8 oz

    Description

    Scan code for recipes & more! www.cfmushroom.com. ChooseMyPlate.gov. Product of USA.

    Identifier

    033383675008

    SKU/UPC

    3338367500

    Manufacturer

    Country Fresh Mushroom

    Brand

    Country Fresh Mushroom
  • Size

    50.7 oz

    Description

    A lot of great things happen on the ground, we live here, for one, and that's nothing to shake a stick at. But when it comes to finding some purified water, you've got to look up. When you look up, you just think about things differently. You see faces in the clouds. You admire the clear, blue sky. Heck, if you're lucky you might even see a shooting star or a bald eagle or both. We looked up and were inspired by the clouds to vapor-distill Smartwater. By taking cues from mother nature and then adding electrolytes for taste, we were able to take crisp and pure to a whole new level. So, next time you're searching for some new possibilities (or just some purified water) you know where to look.

    Identifier

    786162507006

    SKU/UPC

    78616250700

    Manufacturer

    Coca Cola

    Brand

    smartwater
  • Size

    lb

    Identifier

    4042

    SKU/UPC

    4042
  • Size

    5 oz

    Description

    Tender nutritious baby leaves. Good clean greens. I heart organic. Washed 3: We washed it 3 times so you don't have to. This container is made with 100% recycled plastic. USDA Organic. We have it on good authority that mother nature is an organicgirl! Why is that? Is it because we're committed to providing people with higher quality and more consistently fresh organic produce? Or because we offer exciting new lettuce and vegetable varieties? Maybe it's because of our credo: good clean greens. We triple wash all of our salads. Our container is made from 100% recycled plastic. No new materials are used and it's recyclable. We think Mother Nature would approve. Check out our website at iloveorganicgirl.com. Certified organic by Quality Assurance International. Produce of USA.

    Identifier

    895203001011

    SKU/UPC

    89520300101

    Manufacturer

    OrganicGirl

    Brand

    OrganicGirl
  • Size

    lb

    Identifier

    4663

    SKU/UPC

    4663
  • Size

    ea

    Identifier

    4075

    SKU/UPC

    4075
  • Size

    lb

    Identifier

    3040

    SKU/UPC

    3040
  • Size

    lb

    Description

    including Beauty and Autumn Royal

    Identifier

    4056

    SKU/UPC

    4056
  • Size

    lb

    Identifier

    4648

    SKU/UPC

    4648
  • Size

    lb

    Identifier

    4838

    SKU/UPC

    4838
  • Size

    ea

    Identifier

    4090

    SKU/UPC

    4090
  • Size

    lb

    Identifier

    4064

    SKU/UPC

    4064
  • Size

    lb

    Identifier

    52082

    SKU/UPC

    52082

    Brand

    MFM
  • Identifier

    4856

    SKU/UPC

    4856
  • Size

    25 oz

    Description

    Guerrero® Corn Tortillas. Calidady y frescura. Tortillas De Maiz Blanco. Net Wt./Cont Net 25 Oz (708g). Enjoy the authentic Mexican flavor and tradition with Guerrero® Corn Tortillas, and make whatever you crave most with the softness and freshness that only Guerrero® Tortillas offers you. Our Guerrero® Corn Tortillas are a good source of fiber, gluten free and low-fat, so you know that you are eating nutritiously and taking care of your family. Guerrero® White Corn Tortillas have the authentic taste that always brings A little piece of Mexico™ to your table. Questions or comments 1-800-600-8226. Weekdays 9am to 5pm central time. For questions, comments or delicious recipes, please visit: tortillasguerrero.com. No lard. Gluten free. Locally baked and delivered fresh from your Guerrero bakery. 0g trans fat per serving. No cholesterol. Guerrero® and Un Pedacito de Mexico® are registered trademarks of Gruma Corporation. Gruma® is a registered trademark of Gruma is a registered trademark of Gruma S.A.B. de C.V. ©2016 Gruma Corporation.

    Identifier

    048564060023

    SKU/UPC

    4856406002

    Manufacturer

    Gruma Corporation

    Brand

    Guerrero