My dad and his two younger brothers started in the produce business in the 80's. My father, Lou, took great pride in the family business, Manhattan Fruit Exchange, which he helped build as he established wondrous relationships with people from the blossoming Chelsea neighborhood and his great friendship with Mr. Cohen. Irwin once told me, "Manhattan Fruit Exchange was my first tenant. At the time, it was only a wholesaler a few blocks away. I convinced Lou to go into retail. He said he'd never done that. I said, 'Neither did I — let's learn together.'" My dad, his brothers, and several other incredible small business owners from the likes of Amy's Bread, Chelsea Wine Vault, Sarabeth's, The Lobster Place and Irwin all set out to effect change. Irwin's vision was to "make the neighborhood comfortable enough so that an 8-year-old could shop at the market and get home safely." The mission was simple back then: engage the locals and deliver a value-add offering. That was the beginning. Eventually, it became a true family business with many of my siblings and cousins having a role in it.

Fast forward 21 quick years.

In 2017, we were approached by Michael Phillips and Jamestown to move downstairs, which we were glad to do. The hope was to embrace the LOCAL for all their produce and grocery needs and help incubate the newly built downstairs space. I became the owner of the retail store in Chelsea Market and my dad retired, never staying to far from the action. His goals then and my goals now are the same: to serve the local community with passion, virtue and deliver the best value possible to legacy customers and building my own relationships with those I encounter daily. Chelsea is NYC with it’s beautiful diversity of age, race, income or love and respect of personal choice. I am so proud to serve this exquisite, charming and alluring neighborhood.

And so it all restarted with a fruit stand in the newly built “Chelsea Local”.

The pioneering spirit of those before me is what drives my own desire to serve Chelsea; to be a successful small business owner; to be a loving wife, a lucky mother of 3 angels and to be a good friend. The subterranean space, which grants Manhattan Fruit customers direct access to 16th street, is specifically aimed toward LOCALS. This is a direct response to criticism that “the market has been overrun by tourists in recent years and doesn’t live up to the original idea as a place for locals.”

A wide selection of high-quality produce and good prices are the main attractions for any local marketplace. We aim to offer the finest produce, a broad grocery selection, fresh juice and smoothie bar, hot & cold meals on-the-go and awesome daily buffet, cheese, charcuterie, large and small corporate catering and of course wholesale produce. We also try to foster a culture with a commitment to principles that we all deem important like value priced natural and organic foods, fair-trade goods, locally farmed foods, and fair labor practices—and loyalty to our great customers.

The New Yorker wrote an article a few years back where it said, “Produce lovers with a raging case of baby fever should head immediately to Manhattan Fruit Exchange to coo over the bounty of cute and tender fruit and veggies on display: baby artichokes, arugula, beets, bananas, carrots, pineapples and turnips—you get the idea. For those who prefer their produce more mature, the Chelsea Market anchor has plenty of full-size offerings, too. From the seasonal and local (think wild asparagus, ramps and fiddleheads in spring, Red Jacket Orchard apples in the fall) to the far-flung and exotic—like Colombian gooseberries and Australian rambutan fruit—this is where the Green Market meets Dean and Deluca, although the prices cleave to the former. You’ll count ten kinds of squash, a dozen dried and fresh mushrooms (including the beautiful and rare blue foot and king oyster varieties) and enough leafy greens and vivid berries to keep you in antioxidants for years. There’s even an organic corner and a wall of dried fruits and nuts in case the harvest of conventional produce doesn’t suit you.”

I can only hope to come close in the downstairs space to what my dad and his brothers did upstairs.

I know that many local people fondly remember the store upstairs. Those that have gotten to know me know that I try to deliver that same or better level of service and value-add. And I won’t ever stop. The new store and the lower LOCAL is different, but the focus is the same – priority on the customer and delivering best in class service. As part of this goal, we invested in technology capable of offering new services via www.manhattanfruitmarket.com for retail and wholesale. Through it, we offer “click and collect” where customers can buy online and come by the store to pick up their orders “bagged and ready-to-go” at designated times for no fee. We also have straight 1 hour delivery where customers can buy online and choose a delivery slot. Or, customers can come to the store, choose their favorite lemons and melons, and we’ll deliver them.

In closing, we all know that Google is now the proud owner of Chelsea Market. Google’s mission is to organize the world’s information and make it universally accessible and useful. They are going to do the same with their new home in Chelsea, succeeding at fostering an even healthier eco-system for the LOCAL and enriching us all with enhanced offerings. To new beginnings of old, time tested values and services. Welcome back to YOUR LOCAL MARKET.

For my Dad and his brothers it was always about people, for me it still is. Whether it is family or community, Sticking together and supporting one another is still what makes this business special. This community is special and the new Chelsea Local is special! Please come by the store and ask for me if you have any questions or just to say Hi! See you soon.

– Jennifer

  • Size

    ea

    Description

    Hot House/Long Seedless/Telegraph/Continental

    Identifier

    4593

    SKU/UPC

    4593
  • Size

    ea

    Identifier

    4011

    SKU/UPC

    4011
  • Identifier

    59001

    SKU/UPC

    59001
  • Identifier

    59000

    SKU/UPC

    59000
  • Size

    lb

    Identifier

    1002

    SKU/UPC

    1002

    Brand

    MFM
  • Size

    lb

    Identifier

    1001

    SKU/UPC

    1001

    Brand

    MFM
  • Size

    ea

    Description

    Out of stock today. Available for tomorrow pick-up or delivery

    Identifier

    4225

    SKU/UPC

    4225
  • Identifier

    59005

    SKU/UPC

    59005
  • Size

    ea

    Identifier

    4471

    SKU/UPC

    4471
  • Size

    ea

    Identifier

    4048

    SKU/UPC

    4048
  • Size

    lb

    Identifier

    1003

    SKU/UPC

    1003

    Brand

    MFM
  • Identifier

    94011

    SKU/UPC

    94011
  • Size

    lb

    Identifier

    4045

    SKU/UPC

    4045
  • Identifier

    11200

    SKU/UPC

    11200

    Brand

    MFM
  • Size

    ea

    Identifier

    4012

    SKU/UPC

    4012
  • Size

    ea

    Identifier

    4013

    SKU/UPC

    4013
  • Size

    lb

    Identifier

    4032

    SKU/UPC

    4032
  • Size

    bunch

    Identifier

    4901

    SKU/UPC

    4901
  • Size

    ea

    Identifier

    4068

    SKU/UPC

    4068
  • Size

    lb

    Description

    Perlette Seedless/Thompson Seedless

    Identifier

    z4022

    SKU/UPC

    4022
  • Size

    ea

    Description

    Includes Tommy Atkins, Kent, Palmer Vandyke, Edward and Hayden

    Identifier

    4959

    SKU/UPC

    4959
  • Size

    lb

    Identifier

    4023

    SKU/UPC

    4023
  • Identifier

    100000030014

    SKU/UPC

    10000003001

    Brand

    MFM
  • Size

    bunch

    Identifier

    4889

    SKU/UPC

    4889
  • Size

    1 pt

    Identifier

    7750399001616

    SKU/UPC

    775039900161

    Brand

    Non-Driscoll
  • Size

    lb

    Identifier

    4067

    SKU/UPC

    4067
  • Size

    6 oz

    Description

    Driscoll's® Raspberries. Only the finest berries™. Net Wt 6 oz. Patent pending. Visit: www.driscolls.com.

    Identifier

    715756100019

    SKU/UPC

    71575610001

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    ea

    Identifier

    4078

    SKU/UPC

    4078
  • Size

    ea

    Identifier

    4030

    SKU/UPC

    4030
  • Size

    bunch

    Identifier

    4885

    SKU/UPC

    4885
  • Size

    1 ltr

    Description

    A lot of great things happen on the ground, we live here, for one, and that's nothing to shake a stick at. But when it comes to finding some purified water, you've got to look up. When you look up, you just think about things differently. You see faces in the clouds. You admire the clear, blue sky. Heck, if you're lucky you might even see a shooting star or a bald eagle or both. We looked up and were inspired by the clouds to vapor-distill Smartwater. By taking cues from mother nature and then adding electrolytes for taste, we were able to take crisp and pure to a whole new level. So, next time you're searching for some new possibilities (or just some purified water) you know where to look.

    Identifier

    786162338006

    SKU/UPC

    78616233800

    Manufacturer

    Glaceau

    Brand

    smartwater
  • Size

    20 oz

    Description

    Enjoy Coca-Cola’s crisp, delicious taste with meals, on the go, or to share. Serve ice cold for maximum refreshment.

    Identifier

    049000000443

    SKU/UPC

    4900000044

    Manufacturer

    Coca Cola

    Brand

    Coca-Cola
  • Size

    lb

    Description

    Truss

    Identifier

    4664

    SKU/UPC

    4664
  • Size

    ea

    Identifier

    4597

    SKU/UPC

    4597
  • Size

    lb

    Identifier

    4036

    SKU/UPC

    4036
  • Size

    lb

    Identifier

    4082

    SKU/UPC

    4082
  • Size

    ea

    Identifier

    4060

    SKU/UPC

    4060
  • Size

    lb

    Identifier

    4080

    SKU/UPC

    4080
  • Size

    lb

    Identifier

    4037

    SKU/UPC

    4037
  • Size

    large

    Identifier

    4496

    SKU/UPC

    4496
  • Size

    1 pt

    Identifier

    882035500393

    SKU/UPC

    88203550039
  • Size

    20 oz

    Description

    Diet Coke is a delicious, crisp tasting, no calorie sparkling cola that gives you the refreshment you want throughout the day

    Identifier

    049000000450

    SKU/UPC

    4900000045

    Manufacturer

    Coca Cola

    Brand

    Diet Coke
  • Size

    bunch

    Identifier

    4896

    SKU/UPC

    4896
  • Size

    lb

    Identifier

    4130

    SKU/UPC

    4130
  • Size

    lb

    Identifier

    4401

    SKU/UPC

    4401
  • Size

    6 oz

    Description

    Driscoll's® Blackberries. Only the finest berries™. Net Wt 6 oz 170 g. Comments Contact us. Call 1-800-871-3333. Visit www.driscolls.com.

    Identifier

    715756100200

    SKU/UPC

    71575610020

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    lb

    Identifier

    4135

    SKU/UPC

    4135
  • Size

    lb

    Identifier

    zz4072

    SKU/UPC

    4072
  • Size

    lb

    Identifier

    3423

    SKU/UPC

    3423
  • Size

    lb

    Identifier

    4159

    SKU/UPC

    4159
  • Size

    lb

    Identifier

    3061

    SKU/UPC

    3061
  • Size

    lb

    Identifier

    4258

    SKU/UPC

    4258
  • Size

    lb

    Identifier

    3283

    SKU/UPC

    3283
  • Size

    lb

    Identifier

    4562

    SKU/UPC

    4562
  • Size

    16 oz

    Identifier

    100000040008

    SKU/UPC

    10000004000

    Brand

    MFM Juice Joint
  • Size

    5 oz

    Identifier

    037466000053

    SKU/UPC

    3746600005

    Manufacturer

    Lindt & Sprungli

    Brand

    Lindt
  • Size

    ea

    Identifier

    895787000103

    SKU/UPC

    89578700010
  • Identifier

    52106

    SKU/UPC

    52106

    Brand

    MFM
  • Size

    23.7 oz

    Identifier

    866457000426

    SKU/UPC

    86645700042

    Brand

    RX Water
  • Size

    lb

    Identifier

    4504

    SKU/UPC

    4504
  • Size

    1 ct

    Description

    Driscoll's® Organic Strawberries. Only The Finest Berries™. USDA Organic. Certified Organic by CCOF. Net wt 16 oz (1 lb) 454g. www.driscolls.com.

    Identifier

    715756200115

    SKU/UPC

    71575620011

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    16 oz

    Description

    Only the finest berries. Scan to join the panel. www.driscolls.com. Product of USA.

    Identifier

    715756200023

    SKU/UPC

    71575620002

    Manufacturer

    Driscoll Strawberry Associates

    Brand

    Driscolls
  • Size

    small

    Identifier

    4286

    SKU/UPC

    4286
  • Size

    50.7 oz

    Description

    A lot of great things happen on the ground, we live here, for one, and that's nothing to shake a stick at. But when it comes to finding some purified water, you've got to look up. When you look up, you just think about things differently. You see faces in the clouds. You admire the clear, blue sky. Heck, if you're lucky you might even see a shooting star or a bald eagle or both. We looked up and were inspired by the clouds to vapor-distill Smartwater. By taking cues from mother nature and then adding electrolytes for taste, we were able to take crisp and pure to a whole new level. So, next time you're searching for some new possibilities (or just some purified water) you know where to look.

    Identifier

    786162507006

    SKU/UPC

    78616250700

    Manufacturer

    Glaceau

    Brand

    smartwater
  • Size

    16 oz

    Identifier

    857895003001

    SKU/UPC

    85789500300

    Brand

    Non-Driscoll
  • Size

    lb

    Description

    Capsicums

    Identifier

    4088

    SKU/UPC

    4088
  • Size

    lb

    Identifier

    52027

    SKU/UPC

    52027

    Brand

    MFM
  • Size

    ea

    Identifier

    3338

    SKU/UPC

    3338
  • Size

    lb

    Identifier

    3288

    SKU/UPC

    3288
  • Size

    6 oz

    Description

    Driscoll's® Blueberries. Only the finest berries™. Net Wt 6 oz (170 g). Visit: www.driscolls.com.

    Identifier

    715756300020

    SKU/UPC

    71575630002

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    lb

    Identifier

    4131

    SKU/UPC

    4131
  • Size

    lb

    Identifier

    4087

    SKU/UPC

    4087
  • Size

    ea

    Identifier

    4089

    SKU/UPC

    4089
  • Size

    33.8 oz

    Description

    SANPELLEGRINO Sparkling Natural Mineral Water is imported from Italy and wholeheartedly embraces the Italian way of living. Naturally filtered by the Italian Alps during a 30-year underground journey, its taste is clean and refreshing with medium-size bubbles. SANPELLEGRINO’s sublime taste profile is also perfect for cleansing the palate and amplifying subtle flavors, making it an ideal bottled water for wines and food pairings. It’s naturally low in sodium with zero calories, too. So when you’re looking for an elegant bottled water to inspire a spirit of togetherness, look to SANPELLEGRINO. 33.8-Ounce/1-Liter Glass Bottle: Perfect Size to Share at the Table While Enjoying a Meal Imported from Italy & Embraces the Italian Way of Living; Its Taste is Clean and Refreshing with Medium-Size Bubbles A Refreshing Alternative to Soda An Elegant Bottled Water for Wines and Food Pairings; Perfect for Cleansing the Palate and Amplifying Subtle Flavors Pairs Perfectly with Medium-to Full-bodied Wines

    Identifier

    041508800006

    SKU/UPC

    4150880000

    Manufacturer

    NESTLE WATERS NORTH AMERICA

    Brand

    S. PELLEGRINO
  • Identifier

    59006

    SKU/UPC

    59006
  • Size

    lb

    Description

    Includes Ambra, Black Beaut, Prima Black, Blackamber, Black Torch, Catalina, Challenger, Black Diamond, Friar, Royal Diamond, Black Knight, Freedom, Black Flame, Howard Sun, Angeleno

    Identifier

    4040

    SKU/UPC

    4040
  • Size

    lb

    Identifier

    4665

    SKU/UPC

    4665
  • Identifier

    4856

    SKU/UPC

    4856
  • Size

    lb

    Identifier

    4017

    SKU/UPC

    4017
  • Size

    16 oz

    Description

    The natural choice. Web: www.mamamiaproduce.com. Product of Dominican Republic.

    Identifier

    882035100074

    SKU/UPC

    88203510007

    Manufacturer

    MamaMia

    Brand

    MamaMia
  • Size

    lb

    Identifier

    52084

    SKU/UPC

    52084

    Brand

    MFM
  • Size

    lb

    Identifier

    3113

    SKU/UPC

    3113
  • Size

    25 oz

    Description

    Guerrero® Corn Tortillas. Calidady y frescura. Tortillas De Maiz Blanco. Net Wt./Cont Net 25 Oz (708g). Enjoy the authentic Mexican flavor and tradition with Guerrero® Corn Tortillas, and make whatever you crave most with the softness and freshness that only Guerrero® Tortillas offers you. Our Guerrero® Corn Tortillas are a good source of fiber, gluten free and low-fat, so you know that you are eating nutritiously and taking care of your family. Guerrero® White Corn Tortillas have the authentic taste that always brings A little piece of Mexico™ to your table. Questions or comments 1-800-600-8226. Weekdays 9am to 5pm central time. For questions, comments or delicious recipes, please visit: tortillasguerrero.com. No lard. Gluten free. Locally baked and delivered fresh from your Guerrero bakery. 0g trans fat per serving. No cholesterol. Guerrero® and Un Pedacito de Mexico® are registered trademarks of Gruma Corporation. Gruma® is a registered trademark of Gruma is a registered trademark of Gruma S.A.B. de C.V. ©2016 Gruma Corporation.

    Identifier

    048564060023

    SKU/UPC

    4856406002

    Manufacturer

    Gruma Corporation

    Brand

    Guerrero
  • Size

    8.4 oz

    Description

    Vitalizes body and mind. With taurine. Lightly carbonated. 110 calories per can. Red Bull Energy Drink. Red Bull is appreciated worldwide by top athletes, busy professionals, college students and travelers on long journeys. Caffeine content: 80 mg/8.4 fl oz. www.redbull.com. Please recycle. Made in Austria.

    Identifier

    611269991000

    SKU/UPC

    61126999100

    Manufacturer

    Red Bull NA

    Brand

    Red Bull
  • Size

    16 oz

    Identifier

    100000040003

    SKU/UPC

    10000004000

    Brand

    MFM Juice Joint
  • Size

    lb

    Identifier

    4081

    SKU/UPC

    4081
  • Size

    1 basket

    Description

    Driscoll's® Organic Blueberries. Only the Finest Berries™. USDA Organic. Certified organic by CCOF. Net wt 6 oz 170g. www.driscolls.com.

    Identifier

    715756300099

    SKU/UPC

    71575630009

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    1 dz

    Identifier

    817242010595

    SKU/UPC

    81724201059

    Brand

    Amish Country
  • Size

    16 oz

    Identifier

    100000040006

    SKU/UPC

    10000004000

    Brand

    MFM Juice Joint
  • Size

    ea

    Identifier

    3277

    SKU/UPC

    3277
  • Identifier

    52082

    SKU/UPC

    52082

    Brand

    MFM
  • Size

    1 oz

    Description

    Tiny thin scrumptious - Kathleen King. Itsy bitsy crispy cookies. Tiny size! A little bake shop in every itsy bitsy bite. The Bake Shop Way: What makes Tiny Tate's so deeply delicious? It's something we call the bake shop way. Inspired by our founder Kathleen King's love of baking and dedication to quality, her principles still guide every crisp, buttery cookie we bake - no matter how small. Delightfully small thin crispy cookies. Facebook; Twitter; Pinterest; Instagram. Find more craft-baked goodness at tatesbakeshop.com. www.Tatesbakeshop.com. Made in the USA.

    Identifier

    810291001583

    SKU/UPC

    81029100158

    Manufacturer

    Tates Bake Shop

    Brand

    Tates Bake Shop
  • Size

    16 oz

    Identifier

    100000040005

    SKU/UPC

    10000004000

    Brand

    MFM Juice Joint
  • Size

    1 basket

    Description

    Driscoll's® Organic Blackberries. Only the finest berries™. USDA Organic. Net Wt 6 oz 170 g. Certified Organic by CCOF. Comments Contact us: 1-800-871-3333. Visit: www.driscolls.com.

    Identifier

    715756100224

    SKU/UPC

    71575610022

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    1 pk

    Description

    Driscoll's® Organic Raspberries. Only The Finest Berries™. USDA Organic. Certified Organic by CCOF. Net wt 6 oz 170g. www.driscolls.com.

    Identifier

    715756100040

    SKU/UPC

    71575610004

    Manufacturer

    Driscoll Strawberry Associates, Inc.

    Brand

    Driscoll's
  • Size

    1 pt

    Identifier

    033383655208

    SKU/UPC

    3338365520
  • Size

    16.9 oz

    Description

    ITO EN Oi Ocha Green Tea Unsweetened. Japan's No.1 green tea brand. 0 Calories per bottle. 16.9 fl oz / 500 ml. Oi Ocha (oh-ee oh-cha) is Japan's No.1 green tea brand and means "Tea, please!". Enjoy this bottled green tea produced by ITO EN, Japan's foremost tea purveyor. No sugar or calories. Brewed from premium whole tea leaves, not tea concentrates or powders. No added colors or flavors. Non GMO Project Verified. nongmoproject.org. Email: comments@itoen.com. Visit: www.itoen.com. © 2014 ITO EN (North America), Inc.

    Identifier

    835143001047

    SKU/UPC

    83514300104

    Manufacturer

    ITO EN (North America), Inc.

    Brand

    Ito En
  • Size

    16 oz

    Identifier

    100000040004

    SKU/UPC

    10000004000

    Brand

    MFM Juice Joint
  • Size

    16 oz

    Identifier

    100000040002

    SKU/UPC

    10000004000

    Brand

    MFM Juice Joint
  • Size

    0.5 oz

    Identifier

    01122855

    SKU/UPC

    112285

    Brand

    Cella's